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Agile Digital Transformation: Article

Cloud Computing Expo Live: Messaging in the Cloud

Bryan Wade demonstrates how to effectively send mass email at scale

How can you effectively send mass permission-based email at scale? That's the question Bryan Wade, Director, Channel Partnerships for ExactTarget, tackled head-on in this session at Cloud Computing Conference & Expo 2009 East. Sending and tracking the impact of messages sent at massive scale can be a daunting task - tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. In this session he showed how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and why so many ISVs, Social Networks, and large-scale senders use ExactTarget to manage mass commercial and transactional messaging. If you're thinking about adding an "MTA or SMTP in the Clouds," or just want to learn more about sending mass messages at scale, viewing this session is a must.

View Bryan Wade's Session Here

As Director of Channel Partnerships, Bryan Wade sets the vision for how the ExactTarget SOA interface integrates with software companies, social networks and ISV platforms to enable email marketing within their applications. Under his leadership, ExactTarget has developed partnerships with the world's largest software companies to bring email marketing powered by ExactTarget into partner applications. Over his four-year tenure with ExactTarget, Bryan has implemented over 200 of the world's largest email programs for Retail, Enterprise and B2B companies. Before joining ExactTarget, Bryan was an IT consultant and database developer in the telecommunications, retail and pharmaceutical industry.

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